Just in time for Valentine’s Day, Franco Baking Company, a northern Nevada bakery owned and operated by Roundabout Catering Group, is introducing its newest loaf, a cinnamon swirl french toast bread designed to bring extra warmth and indulgence to the breakfast table. The new loaf arrives in select northern Nevada Raley’s locations in February, with an official launch on Valentine’s Day, making it a natural fit for the season of love.
Baked fresh and locally in Sparks, Nevada, the cinnamon swirl french toast loaf reflects Franco’s commitment to quality and balance. The brioche-style bread is made with real butter, eggs, real cinnamon and cinnamon chips, delivering a delightful texture and gentle sweetness that feels indulgent without being overpowering. Each loaf features a clean, consistent cinnamon swirl in every slice, offering reliable flavor and a beautiful look on the shelf and on the plate.
“We wanted this bread to feel special but still familiar,” said MaryBeth Smith, owner of Franco Baking Company and Roundabout Catering Group. “Valentine’s Day felt like the perfect moment to introduce something a little sweeter, while staying true to what Franco does best, which is fresh local breads made with care.”
The loaf was developed to fill a gap in the local market, where few options offer a fresh, locally baked cinnamon swirl bread without preservatives. Franco focused on warmth and comfort rather than dessert level sweetness, creating a bread that works just as well toasted with butter as it does for a cozy French toast breakfast.
“Our goal was balance,” said Colin Smith, owner-chef at Franco Baking Company and Roundabout Catering Group. “We used quality ingredients, including delicious cinnamon chips, and paid close attention to the texture so it toasts beautifully. You get that comforting cinnamon flavor, but it never feels too rich. It is indulgent, approachable and something you can enjoy more than just on a holiday morning.”
While Franco is widely recognized for its sourdough and classic breads, the cinnamon swirl french toast loaf highlights the bakery’s growing presence in the sweet bread space. The product fits naturally within Franco’s lineup, adding a playful and comforting option while maintaining the brand’s focus on freshness, consistency and local production.
The cinnamon swirl french toast bread will launch first in northern Nevada, with plans to expand into additional markets as demand grows. Future distribution will help make the product available to a wider audience.
Franco Baking Company has served northern Nevada for more than 50 years, baking breads locally in Sparks and building lasting relationships with customers and retailers. This Valentine’s Day launch adds a joyful and shareable chapter to that legacy. Franco was acquired by MaryBeth and Colin Smith in 2023, who have owned and operated food and beverage businesses in the Reno-Sparks area since 2007.
For availability, visit participating northern Nevada Raley’s locations. For more information, visit the Franco Baking Company website.